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Royal Docks Brewing Co.
This innovative Brewery from Canton, Ohio has a great beer that needed a great campaign.
Backyard Crusher is lime-infused lager that delivers the taste of summer with every sip.
It's the perfect beer for whatever you choose to do this summer, but we needed to start spreading the word in March. If you know anything about Ohio weather, you know NO ONE is thinking about summer that early.
The Work
Creative Messaging
Two things you should know: 1. Backyard Crusher is better than certain beer frequently consumed with a lime wedge. 2. Our campaign kicked off a couple of years into the pandemic.
Social Media Campaign
Chair Hunt
We gave fans a fun way to interact with the best beer of the summer.
Influencer Marketing
We put together a supergroup of local influencers to connect with new fans online.
Golf Activations
You don't need to be good at golf to have a great time on the links - especially if you're pounding Backyard Crushers! We sponsored the Cleveland Mediocre Golf Association, lost a few branded balls and even hosted the Inaugural Backyard Crusher Open.
Potato Chip Crosspromo
To reach additional drinkers at grocery stores, we partnered with Hartville Potato Chips to advertise our craft beer on their craft chips.
Creative Messaging
Two things you should know: 1. Backyard Crusher is better than certain beer frequently consumed with a lime wedge. 2. Our campaign kicked off a couple of years into the pandemic.
Social Campaign
Missing Chair Hunt
We gave fans a fun way to interact with the best beer of the summer.
Influencer Marketing
We put together a supergroup of local influencers to connect with new fans online.
Golf Activations
You don't need to be good at golf to have a great time on the links - especially if you're pounding Backyard Crushers! We sponsored the Cleveland Mediocre Golf Association, lost a few branded balls and even hosted the Inaugural Backyard Crusher Open.
Potato Chip Crosspromo
To reach additional drinkers at grocery stores, we partnered with Hartville Potato Chips to advertise our craft beer on their craft chips.