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Cookie Ripoff or Double Stuf'n the Brand?
Why Aldi's Oreo Knock-Off Might Not Be As Shameless As It Seems A few years back, I helped Giant Eagle create the Greek Yogurt...
Mark Szczepanik
2 days ago2 min read
61
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Who cares about advertising?
A couple of years ago, a friend and former colleague (Dr. Danielle Sarver Coombs) approached me about writing an essay for a book she was...
Mark Szczepanik
Jun 22 min read
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