Primanti Bros.
Founded in 1933, Primanti Bros. is a Pittsburgh institution serving big, meaty sandwiches piled high with their signature coleslaw and fries.
We worked with this legendary and growing brand to help bring their unique flavor to even more fans.
The Work
Television
Primanti Bros. made some serious improvements to their sports viewing package.
Social Media - Primanti Bros. Sand Wedge
When Pittsburgh Native Neal Shipley turned pro, we helped remind him where we came from.
Tap on the golf ball to hear Neal's response on the Sub Par podcast.
Tap on the golf ball to hear Neal's response on the Sub Par podcast.
Social Media - Trial by Fryer
Primanti Bros. is known for interesting culinary creations. How far can we push that?
Sports Marketing/NILs
Our team managed the Primanti Bros. NIL program and brokered a number of creative partnerships with college athletes. We even developed the world's first sponsorship deal with a referee.
Fan Engagement
A real fan left us a voicemail, Giganto turned it into a song.
Out of the Ordinary
Did we make custom dice with tiny Primanti Bros. sandwiches in them when we learned Pittsburgh native and Primanti fan Joe Manganiello was into D&D? Damn straight.
