Mark Szczepanik
Creative Copywriter

I write the words that get people to click, laugh, crave, or care (sometimes all at once). I’ve helped launch beers, car washes, hospital campaigns, and entire brands from scratch.

My work blends strategy, storytelling and mischief to make marketing feel less like marketing and more like a conversation worth having.

A Sampling of My Work

Cleveland Clinic

The Cleveland Clinic brand stands for world-class care, clinical excellence, and unwavering compassion. It’s built on a foundation of trust, innovation, and a patient-first philosophy that guides every interaction. That essence needs to come through everywhere, whether in the operating room, on a billboard, or across digital platforms.

During my seven years as creative director for the brand, I oversaw and wrote numerous campaigns for nearly every service line across all media.

Power of Today Campaign
"Anthem" :30

"Cancer" :30

"Express Care Online" :30

MENtion It®

A Cleveland Clinic study revealed that just over half (53 percent) of men reported that their health isn't something they discuss. They're much more likely to discuss current events (36 percent), sports (32 percent) and their job (32 percent) than their health (7 percent) with their male friends. And those numbers go lower when health concerns are "below the belt."

This led to the the creation of the national MENtion It campaign to get men talking about their health and making appointments with their doctors.

MetroHealth

MetroHealth is compassionate care rooted in community, equity, and innovation. As a public health system serving Greater Cleveland, MetroHealth is committed to providing accessible, high-quality care for all.

I helped them promote their new Minority Men's Health Fair.